Here’s a pro tip, incorporate elements of your palette into your wardrobe or backdrops when snapping pics that way photos of you will always fit into your feed. This means the colours in your colour palette should be represented in every single photo. Similar to choosing a tone, you want your posts to be colour coordinated. If you’re not sure what your tone is take this 2-minute quiz that will give you insight into your brand style. Be aware of these three things and aim for consistency and your feed will thank you.

Tones come out in to play with the use of filters (limit yourself to 2) and colours (choose a colour a palette and don’t deviate) as well as the type and style of photo. TWO | CHOOSE A TONEĪre you light, bright and airy? Moody and sleek? Boho chic? Pick one and stick to it! But how do you even do that Melanie? Glad you asked. If you really feel inclined to share blurry or less than stellar photos pop them into your stories where they will live and die in 24 hours and where the need for that perfectly branded look is less important. That means save that photo that’s kind of blurry (but totally hilarious) of you falling down face first in the snow off of your grid. Imagine a potential seller, landing on your profile only to see blurry or messy content… they might wonder if that’s your go-to standard and leave it right there. If you are a service based business or personal brand (as a realtor you are both!) you really want to streamline your content with high quality images that make your feed look more professional. Unlike sites such as Twitter, the name of the game on Instagram is beautiful or captivating/interesting photos that engage our senses and make us want to tap that heart button.

Listen up friends, Instagram is a visual platform.

Here are 5 things you can do today to get that perfectly branded IG grid.

Stuck trying to make your Instagram feed look stellar with little success? Don’t worry you’re not alone! This is the number 1 question I get asked almost on a daily basis, realtors from all over the globe jump into my DM’s to ask how they can create a beautiful looking feed.

Instagram post grid